ILLUM Partners · ILLUM Pulse
Privacy Policy
Last updated: April 2026
This policy explains how ILLUM Partners collects, uses, and protects the personal data you provide when using ILLUM Pulse. We take your privacy seriously and are committed to transparency about our data practices.
1. Who We Are
ILLUM Pulse is operated by ILLUM Partners. We are committed to protecting your privacy. Contact us at info@illumpartners.com.
2. Information We Collect
We collect the following categories of personal data:
We do not collect sensitive personal data including health information, racial or ethnic origin, political opinions, or biometric data.
3. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data under the following legal bases:
You may withdraw consent at any time without affecting the lawfulness of processing before withdrawal.
4. How We Use Your Information
We use your data solely to:
- Generate your Pulse Score, benchmarking dashboard, valuation range, and M&A readiness assessment.
- Send account-related transactional emails.
- Send monthly market update emails to paying subscribers (you may unsubscribe at any time).
- Improve sector benchmarks using anonymised and aggregated data only — your identifiable data is never included in benchmarks.
- Comply with legal obligations.
We do not use your data for advertising, profiling, or automated decision-making that produces legal effects.
5. Data Storage and International Transfers
Your data is stored in Supabase, hosted on AWS infrastructure in the United States. If you are located in the EEA or UK, your data is transferred to the US under appropriate safeguards. Supabase maintains Standard Contractual Clauses (SCCs) with its customers for EU data transfers. By using the Service you acknowledge this transfer.
We implement appropriate technical and organisational measures to protect your data including: row-level security ensuring each user can only access their own data, encrypted data in transit (TLS) and at rest, access controls limiting who at ILLUM Partners can view user data.
6. Data Sharing
We do not sell your personal data under any circumstances.
We share data only with:
Each processor is contractually bound to process data only on our instructions and maintain appropriate security measures. We do not share data with any other third parties.
7. Data Retention
We retain your personal data for as long as your account remains active plus 12 months after account closure, unless a longer retention period is required by law. Financial records related to payments are retained for 7 years as required by US tax law.
You may request deletion of your account and all personal data at any time by emailing info@illumpartners.com. We will confirm deletion within 30 days. Note that anonymised aggregated benchmark data derived from your inputs cannot be individually identified or deleted.
8. Your Rights
Depending on your location you have the following rights regarding your personal data:
To exercise any of these rights contact us at info@illumpartners.com. We will respond within 30 days. We may need to verify your identity before actioning requests.
9. Cookies
We use essential cookies for authentication and session management only. We do not use advertising or tracking cookies.
10. Children
The Service is not directed at children under 18. We do not knowingly collect data from minors.
11. Changes to This Policy
We may update this policy from time to time. We will notify you of material changes by email.
12. Contact
For privacy questions, contact us at info@illumpartners.com.
13. EU and UK Representative
ILLUM Pulse and ILLUM Partners are based in Virginia, USA. As we may process data of EEA and UK residents, we are evaluating appointment of an EU/UK representative as required under GDPR Article 27. If you are an EEA or UK resident with privacy concerns, contact us directly at info@illumpartners.com and we will respond within 30 days.
14. Data Protection Officer
We have not appointed a formal Data Protection Officer as we do not meet the thresholds requiring mandatory appointment. Privacy matters are handled directly by ILLUM Partners management. Contact: info@illumpartners.com.
ILLUM Partners
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